THE CHALLENGE

Sister-Hub Rolla-Fitness is a programme designed to engage young females from communities across Liverpool in female only, sport and physical activity. The programme was initiated to increase participation among females who would not otherwise engage in mixed-gender interventions. MSP’s role was to connect and nurture the relationship between Fire Fit and Wheels Extreme, the benefactor and deliverer of Sister-Hub Rolla-Fitness. MSP supported the project through Sport England funding. There wasn’t a truly female-only session in the area, therefore no opportunity for young women to participate in female-owned environment.

TESTIMONIAL

MSP have been closely connected with the Fire Fit Hub for many years, we collaborate with them to create a lot of their programmes and services in partnership with them. We worked with them over a number of months to understand their customers, identify gaps and build tactics to create a well-rounded service based on their customer need.

Sue Wells – MSP

TESTIMONIAL

The project broke down barriers for the community, providing an environment in which ladies could interact with one another. It provided an alternative offer for active leisure in the community, away from sport, and as such engaged the inactive, functional young person.

Lisa Smith – Fire Fit Hub, Toxteth.