COVID-19 – sector support

Support for the physical activity and sport sector in the Liverpool City Region around the coronavirus (COVID-19) outbreak

The coronavirus (COVID-19) outbreak is, without doubt, changing the world around us.

MSP is committed to helping the physical activity and sport sector here in the Liverpool City Region both react and adapt to the changes.

Our aim will be to:
• help you to adapt where you can
• support you where adapting isn’t an option
• identify opportunities in the short and long term.
• help shape how the future of the sector looks

We’ll be looking at what support we can signpost both organisations and individuals in the sector to via this page, which will be updated as things evolve.

Sport England support:

  • If you’re running a Sport England-funded programme then the key message is that there’s going to be flexibility around delivery plans and targets. They’re also open to listening to suggestions to use previously agreed funds in new ways that will help you meet objectives, even if that means a re-think about how you do that to meet the needs of our now fast-changing world. Find out more.

Mandatory closure of indoor fitness studios, gyms, swimming pools or other indoor leisure centres.

  • As of 20th March the list of businesses and other venues subject to further social distancing measures in our sector includes indoor fitness studios, gyms, swimming pools or other indoor leisure centres (the situation is changing rapidly, so this list could increase going forward). It’s important that we highlight that those closures are now enforceable by law due to the threat to public health. Businesses operating in contravention of the Health Protection (Coronavirus, Business Closures) Regulations 2020 will be committing an offence.
    Links to the support available to businesses in light of this are included in this government website article, which includes more detail.

Mental wellbeing support

Support for charities and community organisations from The National Lottery Community Fund:

  • Read the updated statement from Dawn Austwick, CEO, The National Lottery Community Fund: COVID-19 here.

COVID-19 support from Growth Platform

UK coaching support for coaches

  • UK Coaching has launched its ‘Antidote for Coaches Side-lined by COVID-19’. They’ve temporarily unlocked 10 of their key subscriber resources making them available to all registered on These will remain freely available until 3 May.The idea is to help you with your learning and development journey by finding methods to support you while sport remains in limbo. They hope this small measure will go some way to helping you maintain a sense of positivity in these trying times, and are also exploring further learning and development solutions going forward.

    Check out what’s on offer here.

Government support for business.

HMRC tax helpline to support businesses affected by coronavirus (COVID-19)

The Federation of Small Businesses COVID-19 advice page.

Working with MSP on ideas

  • Get in touch with us if you have innovative ideas that could help support and adapt the sector at this current time. We are monitoring sources of funding and may be able to consult with you to help shape ideas and react quickly to make the best use of available funding.

Keeping your loyal customer/ participant base moving when you’re not able to deliver sessions

  • We know that this is a worrying time for those who aren’t able to deliver their sessions face-to-face. For some physical activity and sport providers offering ‘virtual’ classes or workout programmes is one option you might like to explore.However, if this isn’t viable for you and you’d like to direct your existing customers base to alternative home-based or social-distancing-friendly activity options we’ve compiled a list here. This should help them keep up good habits, ready for when you’re able to start delivering face-to-face again.


Lottery Funded and Sport England logos