Our Strategy

Strategy Wheel

MSP is the only strategic organisation dedicated to unlocking the power of sport and physical activity across the whole of the Liverpool City Region.

By providing leadership and expertise, plus access to a well-developed network of partners and funders, we create the conditions that enable people to be active every day.


  • Lives are enriched
  • Wellbeing is improved
  • Communities and networks are strengthened
  • The economy is enhanced
  • Skills for life are developed
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