Get your new year off to a flying start and Make Every Minute Count!

Workers in the Liverpool City Region are being encouraged to take part in the free ‘Make Every Minute Count’ challenge. The initiative is designed to leave those taking part feeling more energised, less stressed, refreshed, and able to beat the winter blues this January.

Those looking to get more active this new year aren’t alone. In fact 38% of us in the UK set resolutions at the start of each year to become more active. The good news is that you don’t need to join a gym or start training for a marathon with the ‘Make Every Minute Count’ challenge. The initiative, spearheaded in the region by MSP, which works to enable people to be active every day, is just about fitting small amounts of activity to fit around your working life. Anyone can get involved too, no matter your age, ability or fitness levels and signing up online is easy.

The eight week challenge starts on Monday 8th January, and challenges you to log at least one mile (or 10 minutes) of physical activity per day – this could be walking, jogging, cycling, taking part in an activity class – whatever you enjoy and fits in to your life. It’s about finding simple ways to do more activity, such as taking the stairs instead of the lift, or parking further away from the office.

Each time you do your daily activity and log it on the Workplace Challenge website you’ll get the chance to win prizes including gift vouchers, theatre tickets, signed Liverpool FC & Everton FC books, a signed LFC and EFC shirt, a sit/stand desk and much more.

It’s all part of the Workplace Challenge, which is a free website/app that helps you to log how much activity you do – it’s provided in 30 counties across England, including Merseyside.

Danny Woodworth, from MSP, said, “The campaign has a particular emphasis on breaking up your working day with physical activity to reduce sedentary behaviour. NHS guidelines state that getting plenty of regular exercise, particularly outdoors and in daylight, can help to improve symptoms of seasonal affective disorder.” So, in January stepping away from your desk during the lightest and brightest part of the day is a great way to improve your wellbeing and can help tackle the culture of a desk-bound lunch.”

You could also push yourself to try a brand new activity; to help, MSP have put together a calendar of great sessions and events taking place across the whole of the Liverpool City Region for you to get involved with.

Sign up for the free ‘Make Every Minute Count’ challenge at, where you’ll find details of the events calendar and lots of top-tips to keep active this winter.  You’ll also find plenty of videos and ideas to keep active at work by following MSP on Twitter (@MerseysideSport) and on facebook (/MerseysideSports).





Notes for editors  

About MSP

MSP is the only strategic organisation dedicated to unlocking the power of sport and physical activity across the whole of Liverpool City Region. By providing leadership and expertise, plus access to a well-developed network of partners and funders, we create the conditions that enable people to be active every day. Our work ensures:

  • Lives are enriched
  • Wellbeing is improved
  • Skills for life are developed
  • The economy is enhanced
  • Communities and networks are strengthened

For further information about MSP please visit


Workplace Challenge

Workplace Challenge’s activity tracking platform is a free online facility available through that enables individuals and workplaces to log all of their physical activity, and easily compare activity levels to other participating individuals and organisations.

Active loggers will be able to see a variety of stats including distance travelled, calories burned, CO2 saved and progress against the recommended 150 minutes of physical activity per week using a targets bar. It’s also possible to set personal targets (linked to fundraising if you wish), create your ‘circles’ to compare your progress against friends and colleagues and connect to Fitbit or MYZONE for automatic activity tracking. All these features and more are available from your dashboard.

A minimum of three registered employees are required for a workplace to appear in a leader board and people can also track their own individual progress locally and nationally.

County Sports Partnerships across England locally manage the online platform for their community, ensuring that there are challenges, activities and competitions available offline to encourage people to stay active.

Workplace Challenge is supported by Sport England through the Get Healthy Get Active fund.


County Sports Partnership Network

The CSP Network represents local County Sports Partnership teams, such as MSP, across the country.

Collectively, they contribute to the health of the nation by helping local partners, organisations and deliverers to promote the benefits of active lifestyles across local communities. Make Every Minute Count Campaign is being led nationally by The CSP Network.

The CSP Network delivered The Community Games – one of the most successful community campaigns seen in the UK, attracting over 2 million members of the public to come together in local communities to take part in active cultural events inspired by London 2012.