Sport and physical activity are powerful tools and by engaging all sections of the community, they can help to break down barriers, bring people together to share positive experiences and gain a greater understanding of each other’s lives.

Sport can enrich people’s quality of life, by improving health and well-being. It can help raise self-esteem and confidence and provide enjoyment, which in turn builds stronger, safer communities, strengthens the economy and helps to develop the skills of local people.

To influence improvements in sport and physical activity at a local level, Sport England NW, through its Investment strategy, has invested £10.5 million into the development of Sport and Physical Activity Alliances.